Amara La Negra On The Importance Of Holding Latinos Accountable For Their Racism

Amara La Negra unwittingly turned into the particular mainstream media’ s face plus voice for Afro-Latino identity final month, after VH1′ s “ Love & Hip Hop: Miami” aired a conflict between the singer plus Puerto Rican music producer Younger Hollywood.  

The producer got told the 27-year-old singer the lady should change her Afro and become “ a bit more Beyoncé, a little less Macy Grey, ”   prompting Amara to defend her identity and appearance. The particular heated exchange ultimately  sparked a conversation regarding colorism and racism within the Latino community.

The vocalist, born Dana Danelys de mis Santos, told HuffPost on Wed she feels it’ s “ extremely important” to hold Latinos accountable for racism and colorism.    

“ I think it’ s unfortunate that will there’ s so many talented Afro-Latinos all around the world but we’ lso are not given the same opportunities centered off the way that we look, ”   Amara told HuffPost carrying out a reside interview at the Build Studio ,   which is owned by Pledge, HuffPost’ s parent company.   “ It’ s not that will we’ re not talented. It’ s not that we’ lso are not educated. They just don’ t consider that we [have] what they consider to [be] the Latino look. ”

The Miami-born Dominican singer said she feels the need to instruct people about colorism in Latina America, but she also knows not everyone is open to learning.    

“ A lot of people will never realize because they will never be looked [at] with the eyes that will we’ re looked [at], ” she said. “ There’ s always this look of ‘ Ugh, la negra’ (the dark woman) or ‘ don’ to get married to a black man, don’ t get married to a black girl, you have to better the race. ’ I just think it’ s not really fair because what’ s incorrect with me? What makes me so unattractive? Why don’ t they discover me [as] lovely? What is wrong about my character or my looks or the features that causes that problem? ”

During her Build conversation along with Yahoo’ s Brittany Jones-Cooper, the particular singer also called out Spanish-language telenovelas for rarely casting Afro-Latinos beyond slavery-related storylines or the recent Celia Cruz series.   Amara stated she won’ t feel like items have changed until there’ s i9000 more representation of Afro-Latinos throughout all media.  

“ I realize that I’ m only one individual but one person can make a difference, ” she told HuffPost. “ I’ m working towards breaking that will barrier and changing that ― not just for myself but for the particular upcoming generation that still doesn’ t feel that [things are] possible for them. ”

It’ s not that will we’ re not talented. It’ s not that we’ lso are not educated. They just don’ t consider that we [have] what they consider to [be] the Latino seem. ”

Amara, whom began her career as a child upon Univision’ s weekend variety display “ Sá bado Gigante, ” broke into the Latin music market with singles like  “ Ayy” and “ Sé que soy. ”   The singer today hopes to crossover into the British market,   with some help through VH1′ s hip-hop reality collection.

Last month,   the artist  signed the multimillion dollar and multialbum report deal with Quick Life Entertainment Worldwide and BMG.   Amara also signed to worldwide entertainment and literary agent Usa Talent Agency on Wednesday, based on Billboard.  

Many have in comparison Amara’ s break-out stardom towards the rise of another “ Adore & Hip Hop” alum: artist Cardi B. But Amara doesn’ t quite see the similarities.

“ I’ m not a hip-hop designer at all, ” she told HuffPost. “ Don’ t get it turned now though. I can do a little hip-hop, I can do a little trap or no matter what, but I’ m more of a good urban pop [artist]. ”

Amara said her upcoming individual “ Insecure” also falls in to the urban pop category though she’ s ultimately open to tackling various genres. She also teased feasible future collaborations with Sean John, Pitbull, Jason Derulo and Becky G.

Aside from her music, Amara also plans to launch the doll line that comes with different entire body shapes, different skin color and different locks textures. She hopes it will create young girls feel represented.    

“ It has always been a imagine mine to at some point in my profession have dolls that girls can get and play with and feel like ‘ Oh my god, she’ ersus like me, ’ ” she stated.   “ I have a lot upon my plate [right now] but it’ s definitely one associated with my goals. ”