Apple’s Ive Regains Management of Design Team After 2 Years

Apple Inc. ’ s Jony Ive, a key executive credited using the look of many of the company’ t most popular products, has re-taken immediate management of product design groups.

Ive, 50,   had been named Apple’ s chief style officer in 2015 and eventually handed off some day-to-day administration responsibility while the iPhone maker has been building its new Apple Recreation area headquarters in Cupertino, California. “ With the completion of Apple Park, Apple’ s design leaders and groups are again reporting directly to Jony Ive, who remains focused solely on design, ” Amy Bessette, a company spokeswoman, said Friday within a statement.

While Ive has been involved in designing Apple’ s “ spaceship” campus , daily management of the company’ s equipment and software design teams had been led by Alan Dye plus Richard Howarth, who reported straight to Chief Executive Officer Tim Cook. Ive will return to managing the teams straight.

Ive started leading Apple’ s design group in 1996, before Apple co-founder Steve Jobs returned to the firm as it was on the brink associated with bankruptcy. Over the past two decades, Ive’ t designs, from the original iMac personal computer in 1998 to the first ipod device in 2001 and the iPad this year, have been a significant factor in Apple’ h growth to the world’ s best public company. In 2012, a year right after becoming CEO, Cook put Ive in charge of software design as well.

For more on Apple, take a look at the    podcast: