Toon or fictional characters, like Tony a2z the Tiger and the Milky Pub Kid, should no longer be used to market unhealthy food, a group of MPs says.
The proposed ban might also mean that film or TELEVISION characters like superheroes could no more appear on such foods.
But characters like the Jolly Eco-friendly Giant could still promote balanced diet, the select committee says.
Other recommendations include a prohibit on junk food adverts before the 9pm TV watershed.
The particular MPs’ report comes after figures showed that certain in 25 children aged ten or 11 in England were right now classed as “severely obese”.
The committee furthermore calls for:
- supermarkets to become forced to remove sweets, chocolate along with other unhealthy snacks from the ends associated with aisles and checkout areas
- unhealthy foods price promotions, like multi-buys, needs to be restricted
- local authorities should have the power in order to limit the number of fast food outlets starting in their areas
- government to prohibit sponsorship of sports clubs, sites, youth leagues and tournaments simply by brands associated with unhealthy products
- social media marketing firms like Facebook should decrease children’s exposure to junk food advertising
Doctor Sarah Wollaston, Conservative MP plus chairwoman of the committee, said: “Children are becoming obese at an earlier age group and staying obese for longer.
“The consequences for these youngsters are appalling and this can no longer be disregarded. ”
The federal government has already introduced a sugar taxes on fizzy drinks, but the MPs called on it to look further with “fiscal measures”.
That includes extending the sugars tax to milk-based drinks like milkshakes.
Dr Max Davie, officer for health promotion for that Royal College of Paediatrics plus Child Health, said: “The panel is right, the key to a reduction associated with obesity is prevention and we should never hang around, action must be taken today. ”
But Stephen Woodford, chief executive of the Advertising Organization, said the UK had “among the particular strictest rules in the world” upon promoting products that are high in body fat, sugar and salt to under-16s.
“We remain from the view that measures such as a 9pm watershed would be ineffective in dealing with the complex root causes of years as a child obesity which are linked to a whole range associated with factors, including socio-economic background, racial and educational attainment, ” he or she said.
The Division of Health said its intend to tackle childhood obesity was “the most ambitious in the world”.
“We are in the process of operating up an updated plan, and you will be in a position to say more shortly. inch