Cambridge Analytica is shutting down

Image copyright Reuters
Image caption Cambridge Analytica’s name has already been taken down in the wall of the London office this occupied

Cambridge Analytica, the politics consultancy at the centre of the Fb data-sharing scandal, is shutting straight down.

The firm had been accused of improperly obtaining personal data on behalf of political clients.

According to Facebook, data about as much as 87 million of its members has been harvested by a quiz app and after that passed on to the political consultancy.

The social network said its probe into the matter would carry on.

“This doesn’t alter our commitment and determination to understand precisely what happened and make sure it doesn’t occur again, ” said a speaker.

“We are ongoing with our investigation in cooperation using the relevant authorities. ”

What are the accusations against Cambridge Analytica?

The company continues to be accused of using the personal information of millions of Facebook users in order to sway the outcome of the US 2016 presidential election and the UK Brexit referendum.

In March, Channel four aired undercover footage of Cambridge Analytica’s CEO, Alexander Nix, providing examples of how the firm could golf swing elections around the world with underhand strategies such as smear campaigns and darling traps.

The UK-based company, which denies any wrongdoing, has an extensive record of operating abroad on many election advertisments, including in Italy, Kenya plus Nigeria.

Why does it is say it is closing?

Clarence Mitchell, a spokesman for Cambridge Analytica, referred the BBC to a statement to the firm’s website .

“Over the past several months, Cambridge Analytica has been the subject of numerous unfounded claims and, despite the company’s efforts to fix the record, has been vilified to get activities that are not only legal, but additionally widely accepted as a standard element of online advertising in both the political plus commercial arenas, ” it mentioned.

“Despite Cambridge Analytica’s unwavering confidence that its workers have acted ethically and legitimately… the siege of media protection has driven away virtually all of the industry