Parents should intervene to stop their children overusing social media marketing and consuming time online “like junk food”, the children’s office has said.
In an job interview with the Observer, Anne Longfield rebuked the ways social media giants value to draw children into spending additional time.
She said moms and dads should be proactive in stopping youngsters from bingeing on the internet in the summer vacations.
Ms Longfield provides launched a campaign to help mom and dad with the issue.
The lady said: “It’s something that every mother or father will talk about especially during college holidays; that children are in danger of viewing social media like sweeties, and their particular online time like junk food.
“None of us as mothers and fathers would want our children to eat junk food on a regular basis.
“For those exact same reasons we shouldn’t want our kids to do the same with their online period. ”
The office added: “When phones, social media plus games make us feel concerned, stressed and out of control, it means we all haven’t got the balance right.
“With your diet, you know that will, because you don’t feel that good. It is the same with social media. ”
Last year, industry watchdog Ofcom stated the internet overtook television as the most widely used media pastime for children in the united kingdom.
Children aged 5 to 15 are spending fifteen hours a week on the internet.
Ms Longfield said children ought to be helped to understand that sites cause them to become continue their use based on the actual have previously been doing on the web.
A study earlier this year associated with screen time and mental wellness among teenagers suggested that reasonable use of devices may be beneficial.
The research, which appeared in the log Psychological Science, was based self-reported data from 120, 000 15-year-olds in England.