Fashion retailer Boohoo criticized for using thin models for plus-size clothing and charging a ‘fat tax’

An online fashion retailer is certainly under fire on social media for your way its marketing and pricing plus-size clothing.

On Tuesday, a woman known as out U. K. based business Boohoo on Twitter for utilizing a small-sized model on its internet site to sell what it considers a plus-size swimsuit.

Anyone else majorly offended this is a ‘plus size’ bikini on the ‘plus size’ model?!?! no wonder ladies think they are ‘fat, ‘ the consumer wrote, alongside a photo showing the particular model in a pink and whitened crochet bikini.


Others decided with her, commenting how upset they feel about the misrepresentation, recommending Boohoo should’ve used a curvier model.

An additional tweet posted Monday brought focus on a different ad on Boohoos web site, this time for a plus-size jumpsuit. The particular Twitter user pointed out that, according to the item description, the model is wearing the U. K. size 6 (approximately a U. S. size 2).

So @boohoo… is this a typo or do you actually have a dimension SIX modelling your plus variety?? she wrote.

Boohoo is also being falsely accused of charging a so-called body fat tax on larger clothing.

Body-positive strategy “Free to be OK” tweeted an image of two different Boohoo maxi length dresses that appear to be the same design, only one is plus-size. However the in addition version costs five pounds (about $6. 50 USD) more than the particular non-plus version. The campaign is certainly urging the company to stop charging plus-size women more money.

“The utilization of non-plus models to represent plus-size lines encourages body dysmorphia, specially when [Boohoos] target market is essentially young women vulnerable and impressionable in order to marketing, Jen Eastwood, an coordinator for Free To Be OK With Me, told Google Style . She also belives that this pricing disparity is benefiting from an increasing plus-size population. ”

Not everyone wants, however. Commenters noted that males also pay more for larger dimensions and that it makes sense because bigger clothes requires more material.

Representatives pertaining to Boohoo were not immediately available for opinion.