‘Fat tax’ row forces New Look price review

Image caption The larger size (left), within the Curves range, costs £ twenty two. 99, while the very similar pair within the standard range cost £ nineteen. 99

Fashion chain New Look can be reviewing its prices after a good outcry that some larger-sized clothing were more expensive than those in smaller sized sizes.

The High Road retailer said it was hoping to “ensure pricing differences like these” failed to happen in future.

It comes after a shopper saw pants in its Curves range cost 15% more than a pair in the main collection.

The issue has divided viewpoint over whether using more materials should mean higher prices.

Some have said it really is reasonable to charge more to get a garment that uses more material. Others see it as a “fat tax”.

Plus-size model Nyome Nicholas-Williams told the BBC’s Victoria Derbyshire programme she felt the use of higher prices was discriminatory.

“Some people don’t decide to get the size they are – or elevation. If you have to pay extra money [for clothes] subliminally it feels like you are now being told you have to lose weight, ” the lady said.

However , Ould – Scholz, a plus-size fashion designer, informed the programme there was a restrict to the size range that could be created for the same price as it can take two times the fabric to make the same clothing for a larger size as a little one.

“As an organization we sell from size sixteen to 28 – if I experienced smaller sizes as well I would need to price them differently. ”

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Media caption Victoria with designer Ould – Scholz and plus-size model Nyome Nicholas-Williams

Maria Wassell, a store supervisor from Kent, spotted the particular discrepancy at her local Change branch in Ashford in Kent.

She told sunlight newspaper: “It’s like I’m getting discriminated against for being plus-size whenever I’m only slightly bigger than typical.

“The average dimension for a British woman is now the size 16. Plus-size purchases take the increase. If you look at the stats, there’s more money being spent on plus-size clothing now then there was also three years ago. ”

Ms Wassell said she utilized to work for a plus-size brand, as well as the argument that clothes for larger sizes needed to be priced more extremely was “basically rubbish”.

Emily Sutherland, features writer on fashion trade journal Drapers, furthermore had little time for that explanation.

“Retailers may argue a bigger size requires more fabric and it is therefore more expensive to produce… or there are subtle differences between straight plus plus-size products that impact on cost, but customers point out tall plus maternity ranges, which also make use of more fabric, are rarely priced increased – and that smaller petite items are unlikely to be cheaper. inch

She said harmonising prices between the ranges was becoming more and more common.

New Look mentioned in a statement: “We are in the reviewing the pricing structure of our own Plus Size collection in a way which usually works best for our customers and our own business.

“We are proud of the ranges we provide to our Plus Size customers plus value all customers, no matter what themselves shape or size. ”

Earlier this year, New Look announced it would near 60 UK stores and cut 1, 000 work opportunities as part of a financial restructuring.

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