Ferrari QuietlyVery QuietlyTests Electric Car

Two years ago, Sergio Marchionne called the notion of a Ferrari that can run without the intense growl of its 12-cylinder engines “ obscene. ” Today, it’ s i9000 a reality.

Marchionne, Ferrari’ s ceo, says the supercar manufacturer continues to be quietly— very quietly— testing the gasoline-electric hybrid car “ you can run silently” at a track close to its headquarters in the northern Italian language town of Maranello.

A video posted on YouTube last month shows a vehicle at the Ferrari track making simply no sound as it accelerates from a complete stop. While Ferrari has no programs to produce a full-electric car before 2022, the company is  developing vehicles which will show “ the full power associated with electrification, ” Marchionne told Bloomberg Television.

Next year, Ferrari will start providing the technology in a sports car, the first model that can run completely on battery power for any significant range. The hybrid engine will quickly be an option on all new versions, and from 2020 the carmaker will use it as the sole driveline for its first sport-utility vehicle, which usually Marchionne says will be the fastest VEHICLE on the market.

Fiat TOP DOG Marchionne on Leadership Changes, Dividends–and  the  electric Ferrari

Marchionne, 65, lengthy a skeptic about  electric vehicles, is embracing hybrid technology because the shift away from combustion engines covers speed. In his final five-year company plan for the supercar maker just before he retires, to be presented within September, Marchionne will set an objective of doubling profits to two billion euros by 2022— plus new models with unconventional motors will play a big role in achieving that target.

Experts expect Ferrari to boost annual manufacturing to almost 15, 000 vehicles, from 9, 000 last year. The particular expansion will focus on attracting rich customers who might not buy a shouting sports car that can top 200 kilometers per hour but would pay more compared to $300, 000 for a distinctive high-class ride they can take to the office or even on a weekend trip to the country.

Ferrari’ s expanding interest in electric motors mirrors the particular strategies of many of its high-performance competitors. Porsche next year plans in order to introduce   its very first all-electric sports car, a coupe the Mission E. Aston Martin will begin selling an electric version of the Rapide in 2019. And Bentley within March introduced a hybrid edition of its Bentayga SUV and states that by 2025 all the vehicles will offer some sort of electric driveline.

LaFerrari
Photographer: Jeff Kowalsky/Bloomberg

Considering that 2013, Ferrari has built about seven hundred LaFerraris , a sportscar costing as much as $2. 1 mil that combines a pair of electric engines with a 12-cylinder gasoline engine to improve acceleration (and in a pinch may travel a few hundred meters upon batteries alone). The technology, created for Formula One racing, provides 963 horsepower— more than any prior Ferrari model— while cutting gas consumption by as much as 40 percent.

1960 Ferrari two hundred and fifty GT SWB Berlinetta Competizione.
Photographer: Jesse Paul Morris/Bloomberg

Marchionne states the expansion beyond powerful sports activities cars isn’ t a leaving for Ferrari. The company currently markets the GT4 Lusso, a compact with a functional rear seat, plus Marchionne says he aims in order to expand his offerings of vehicles designed more for comfort compared to performance. Under founder Enzo Ferrari in the 1950s and ’ 60s, the business produced a series of so-called Grand Touring  models like the 1962 Ferrari two hundred and fifty GTO that fetched more than $38 million on auction in 2014.

“ Those are phenomenal vehicles, ” Marchionne said at the Geneva International Motor Show in Mar. “ In the last 15 years we all focused a lot more on the performance associated with sports cars. We need to rekindle our own interest in the other side. ”