H& M sparked outrage upon social media over the weekened for appearing a black child model inside a sweatshirt emblazoned with the words “ Coolest Monkey In The Jungle. ”
The word “ monkey” has a long history as an cultural slur .
Reacting to the picture, many netizens skewered H& Meters for what they described as tasteless plus racist imagery:
While some netizens held responsible carelessness, a lack of cultural awareness or even poor styling decisions for your retailer’ s mistake, others weren’ t quite so forgiving.
“ I am certain H& M is aware of the particular negative connotations offered, ” wrote one Twitter consumer. Another said the choice to design a black child instead of a white-colored child in this specific hoodie, which usually came in two other colors and styles, was simply no “ accident. ”
One individual pointed out that the sweatshirt in orange ― with the words “ Survival Expert” and “ Jr Tour Guide” on it ― had been modeled by a white child. “ The entire narrative is a fail regarding 2018, ” said the particular Twitter user.
The third design, the navy blue and white animal print with no words, was also patterned by a white child.
Songwriter Wendy Parr blasted the sweatshirt pairing choices:
H& M have not responded to HuffPost’ s requests meant for comment.