“ Why be you when you are able be me? ”
That will question was part of a ’ 90s social marketing campaign developed by Concerned Children’ s Advertisers plus Health Canada. In the clip, 2 young girls are walking through a “ boutique” that offers products and procedures to assist consumers change their appearances plus personalities.
“ Don’ t accept just being yourself, ” the woman’ s voice says among the girls is examined by a make-up artist who covers her lip area with bright red pigment. “ Why be you when you can become me? ” she says.
The ad campaign seems more appropriate now than ever, with that question symbolizing exactly the type of attitude social media is usually perpetuating: Why be you when you are able be like all the popular, gorgeous people, like Kylie Jenner?
Social media influencers these days are starting to appear like beauty clones. You know the appearance: a full pout, perfectly arched eye brows, maybe some expertly applied eye liner, topped off with a healthy dosage of highlighter and cheek shaping. With a few makeup brushes, a contour palette and some dull lip color, you can be well soon on your way looking like everyone else.
Why, even though, is looking like everyone else something all of us aim for? There are a number of factors that will play a part, including a possible desire to slot in and a tendency to mimic superstars and influencers.
Others possess written about what has been dubbed “ Instagram make-up ” and “ Instagram face ” before, but the trend continues to be going strong. HuffPost spoke in order to Rachel Weingarten , a beauty historian, Renee Engeln, a psychology teacher and author of Beauty Unwell: How the Cultural Obsession With Look Hurts Girls and Women , and Dr . Michael Brustein , a clinical psychologist, to get several answers.
So , How Do We Get Here?
In the days prior to social media, as Weingarten explained to HuffPost, our beauty habits were described by factors like geography plus ethnicity. For example , she said, in case you lived in a certain part of Asian countries, you may have used skin whiteners, or even if you lived in France within the 1700s, you probably powdered your wigs.
“ It kind of has been isolated to a moment and a location and maybe your religion and values, ” she said, adding that will around the late 1800s and portion of the 1900s, magazines were opening people’ s eyes to new things.
“ But the time that things actually started to affect beauty was possibly the ’ 40s and ’ 50s, when celebrities started to show up within magazines as beauty ideals, ” she said. “ Then everyone started copying the celebrities. ”
Thanks to the internet, Weingarten said, individuals no longer have to travel to see elegance trends from all over the world, nor perform we need to wait for them to make their way in order to us. Because of that, all of us learn about trends that are popular consist of parts of the world more quickly than we all ever would have in the past, and we may participate in them. (Just think about Korean beauty and how quickly it erupted in the U. S. You can even purchase specialty products at CVS plus Walgreens. )
“ The other factor that happened is people are no more clearly defined by their ethnicity, their competition, even their gender, ” Weingarten said. “ So , there’ ersus this weird conformity where this used to be if you were Asian or even Caucasian, that limited your attractiveness. If you had African-American hair, that will made you look a certain method. You don’ t have to do that will anymore. ”
“ What we should have now is a sort of aggressive edition of what the ultimate in modern beauty could look like, ” the lady added, explaining the popular makeup appears we see on Instagram ― again, it’ s the sharpened cat eyes, full matte lip area and well-groomed brows ― can technically work on someone with any kind of skin tone or nationality. In that feeling, the look is accessible, which is perhaps the reason why so many people online conform to it.
People Want To Fit In
Plus speaking of conforming, people want to integrate. One way to do so, especially online, would be to model yourself after social media’ s most popular figures.
Celebrities, specifically those like Kylie Jenner, that has cemented a massive following on her selfie-filled Instagram account , “ have actually come to represent beauty trends, ” Engeln said. Brustein agreed, observing that celebrities are a huge car owner of society’ s beauty values, and in attempting to fit in with these types of ideals, many people mimic superstars.
Generally speaking, celebrities and Instagram models are seen as “ what’ s considered attractive, ” Brustein said, adding that he thinks individuals want to fit in and live up to these types of ideals to help make themselves feel good.
“ They’ re modeling this after celebrity, and I think, really, that’ s what drives it, ” he said. “ ‘ Merely have this, I feel good, I feel valuable, I feel validated. ’ And then installed it on their Instagram and it’ s reinforced through social media since it’ s passed around. Much more people feel confident. ”
“ Humans are social animals by nature, and we have a powerful generate for social acceptance, ” Engeln added.
At present, it’ t all about the Kardashians and what several have called “ The Famous kardashian Effect” ― i. e., “ the Kardashians’ ability to influence consumer habits . ” Look at Kylie, known mostly for her overly plumped pout. Many people wanted the now-20-year-old’ s lip area for themselves that they were willing to in physical form harm themselves to own look, even if it was temporary. Kylie’ s influence over beauty styles has helped her create a billion-dollar attractiveness empire .
“ At this time, [Kylie’s] look is becoming symbolic for beauty for some reason. It really is more inclusive, let’ s state, than the blond, blue-eyed look from the early ’ 70s or the ’ 50s. People feel that this is obtainable beauty, ” Weingarten said.
Obviously filters and editing applications play a role in this trend, too. Not just are individuals styling themselves such as each other, but they’ re also modifying their photos using the same equipment. For instance, an app like Facetune allows users to smooth their own skin and/or make their eye appear bigger and brighter.
Then there’ s the plastic surgery aspect. While not everyone is open regarding possible work they’ ve experienced done, there is a chance people are improving their looks with needles plus fillers. We know Snapchat and Instagram filter systems are inspiring individuals to pay a trip to the plastic surgeon , but you could argue that the seemingly “ unfiltered” images of “ flawless” people have a similar influence.
Exactly what does It All Mean?
For Weingarten, Brustein and Engeln, the introduction of this homogenized expression of elegance can be problematic.
On one hand, some people may find that conforming to some beauty standard can help with confidence plus self-esteem. As Brustein explained, “ fitting in gives people a feeling of cohesion. They don’ t wish to be seen as the outsider. ”
That confidence boost, though, will probably be short-lived, especially if you become increasingly enthusiastic about presenting an altered version associated with yourself on social media.
“ Over time if you’ re preoccupied along with fitting in, it could lead to bad emotion or distress because your identification is tied in with meeting these types of expectations that are derived from a interpersonal norm developed by the media or even by a celebrity who we imbue with power, ” Brustein stated.
It should be noted that not everybody who participates in the current Instagram developments will find themselves sinking into a dark hole of dissatisfaction with their personal lives. It’ s all about maintaining things separated and not allowing your own social media self define who you are, Brustein said.
Weingarten finds fashionable of people looking the same “ quite disturbing, ” and in her viewpoint, it quells “ the testing that teenage girls used to have. ”
“ The pressure to look a particular way starts younger than ever. Women don’ t get to try on plus fail anymore, ” she mentioned. “ One of my fondest remembrances of being younger was trying upon these ridiculous makeup trends, yet [now] they’ lso are just copying, there’ s absolutely nothing original there anymore. It is unhappy. ”
As Engeln place it, the fact of the matter is “ we don’ t all appearance alike. ”
“ All of us don’ t all look youthful and we don’ t all have got full lips and smooth pores and skin, and when you see this kind of uniformity, it’ s a real denial of human being physical features, ” she stated. “ I think that’ s unpleasant no matter what. That kind of denial affects people. It makes them feel removed, and for women in particular, it makes all of them spend God knows how much period trying and trying to reach that will look that they may be genetically not able to reach. ”
It’ s i9000 also important to remember that not everyone on Instagram or even social media in general is perpetuating this particular homogenized beauty standard.
“ One of the good things social media does will be allow people to seek out feeds that represent more diversity. So you don’ t have to have a feed exactly where everyone’ s face looks exactly the same. You can opt out of that, ” Engeln said. “ I think that’ s the promise. Social media is certainly democratizing in some ways. You’ re not only letting fashion magazines dictate what confronts we see. I think that’ ersus really great. ”
Additionally , there’ s no need to shame those who take part or find solace in contouring to the current beauty trends. There’ t nothing inherently wrong with wishing to fit in, but , as Engeln described, when we’ re constantly viewing images that are so far from what individuals look like in real life, there can be several psychological costs.
“ It’ s not just [that] you see that picture of someone otherwise looking perfect and you feel poor, ” she said. “ Actually for the person who posted that image ― they have to contend with the space between [what’s in a] picture they will made of their own face and what they will see in the mirror when they awaken in the morning. ”
“ The majority of us do not wake up flawless, ” the girl said.