The amount of Jaffa Cakes has been cut through 12 to 10 in the newest example of packaged food “shrinkflation”.
The packs weigh 122 grams rather than 150 grams, yet McVitie’s has cut the suggested price from £ 1 . fifteen to 99p.
Double packs, which now have 20 bread rather than 24, are now £ 1 ) 89 rather than £ 2 . nineteen.
“These changes stand for the same price per cake, nevertheless , pricing ultimately remains at the exclusive discretion of retailers, ” the particular firm said.
Tesco and Sainsbury were both offering a box of 10 regarding £ 1 .
On online provider Ocado, the particular boxes were priced at £ one 19.
A McVitie’s spokesman added: “There is no modify in the size, shape or bodyweight of individual cakes in the McVitie’s Jaffa Cake range. ”
That, of course , did not prevent aficionados taking to Twitter to convey their feelings about the “Jaffa quake”.
However , other people welcomed the move:
Recording McVitie’s reduced the size of its chocolates digestive biscuits from 332g in order to 300g – a 10% decrease.
It is far from the only real company cutting the size of its products instead of raise prices following increases within costs.
Within July, the Office for National Stats said as many as 2, 529 products acquired shrunk in size in the last five years, but were offered for the same price.
In addition to confectionery, these included toothpaste, orange colored juice and toilet roll.
Jaffa cakes were very first produced by McVitie’s in 1927.
Contrary to popular belief, the main flavouring within the jam insert is apricot, having an added note of tangerine essential oil, although they are named after the Jaffa orange.
The company has been challenged by Her Majesty’s Traditions and Excise that a Jaffa dessert was a biscuit and therefore subject to VAT.
McVitie’s says upon its website that it “successfully demonstrated to the courts that a Jaffa dessert is indeed a cake, and it is nevertheless VAT free to this day”.