Slough has come out on best of a survey of the 25 greatest towns and cities to live plus work in, beating Manchester and Cambridge in the top three.
It is hailed as a “prime spot” for jobs, cost of living plus worker satisfaction in research simply by jobs site Glassdoor.
Head offices for brands which includes Mars and O2 are dependent there.
The town can also be the setting for sitcom Any office, about a fictional paper company on the drab industrial estate.
Swindon and Stoke-on Trent had been fourth and fifth in the research respectively.
Nancy Lalor from the Slough Chamber of Business said she is not surprised by study: “We’ve got so many mind offices that are based in Slough, a lot of ‘corporates’, and an amazing trading property with over 350 businesses onto it, so I think it’s really on the upward.
“There’s a lot new build, so much development taking place in the town, every few months the entire look of the town is altering and I think people are inspired by what’s happening. ”
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The town’s soulless image seemed to be cemented by poet John Betjeman, who wrote the poem Slough in 1937 with the lines: “Come friendly bombs and fall upon Slough! It isn’t fit for people now”.
However , Glassdoor’s research shows Slough offered an excellent quality of life for employees, with a typical salary of £ 35, 500 per annum, the average house costing £ 390, 000 and 26, 500 vacancies being advertised.
Dr Andrew Chamberlain, Glassdoor’s chief economist, said Slough is in a part of the country which offers “pleasant environments” meaning “an increased standard of living for employees”.
He added: “Although people working in london are generally satisfied, it has proven not just to be an expensive place to live, but additionally an ultra-competitive city in which to locate a job. ”