First the Model 3 electrical car. Now the solar roofing. In just one week, Tesla has questioned two distinct industries with significantly new products.
Tesla has completed the first solar roof installations, the organization reported Wednesday as part of a second-quarter earnings report. Just like the first Design 3 customers, who took their own keys last week, the first solar roofing customers are Tesla employees. Simply by selling to them first, Tesla states it hopes to work out any kinks in the sales and set up process before taking it to some wider public audience.
“ I have them on the house, JB has them on his home, ” Musk said, talking about Tesla’ s Chief Technology Officer J. B. Straubel. “ This is version one. I think this particular roof is going to look really knock-out as we just keep iterating. ”
Tesla opened its online store in-may and began taking $1, 500 deposits for smooth black plus textured-glass roof tiles that are practically indistinguishable from high-end roofing. From most viewing angles, the particular slick modern shingles look like regular materials, but they allow light to feed onto a solar cell inlayed beneath a tempered surface. The very first installations were supposed to start in 06. Tesla didn’ t say once the actual installations took place.
The company has been adopting an Apple Shop strategy for solar power since acquiring SolarCity Corp. last year meant for $2 billion. The idea is to reduce the high price associated with positively identifying new customers, and instead get them passively through its trendy auto stores in shopping malls as well as other high-traffic locations. Initial trials found the new approach was fifty to 100 percent more effective than in the best non-Tesla locations selling SolarCity products. Tesla halted SolarCity’ h door-to-door sales earlier this year and is staffing requirementws up more than 70 stores regarding solar sales.
For total quarterly solar installation, Tesla rebounded a bit from a good underwhelming first quarter— its 1st full quarter after it purchased SolarCity. It deployed 176 megawatts, up from 150 megawatts the last quarter, but less than the particular 201 megawatts that SolarCity set up in the second quarter of 2016. At least part of the slowdown may be due to the cessation of door-to-door product sales. The company said it expects to find out growth again in the fourth one fourth.
Production of the tiles started at Tesla’ s Fremont solar plant in Ca, but will shift later this particular year to its new manufacturer in Buffalo, New York, with extra investments from Tesla’ s companion, Panasonic. Musk said previously that will initial sales will be limited by production capacity. As production ramps upward into 2018, sales will begin within the U. K., Australia, and somewhere else, along with the introduction of additional toned terra cotta and slate variations of the solar roof, according to prior reports from the company.
Tesla’ s basic premise would be to make solar ownership more attractive plus affordable by eliminating the need to set up both a roof solar power panels. Tesla says it will manage the whole process of solar roof installation, which includes removal of existing roofs, design, allows, installation, and maintenance. The company estimations that each installation will take about a 7 days.