Tesla Loses Top Spot in Residential Solar to Sunrun

Elon Musk is no longer leading the particular charge in residential solar.

Tesla Inc. installed 87 megawatts of commercial and residential solar within the fourth quarter, including about fifty megawatts at homes, according to the GTM Research estimate. Rival Sunrun Inc. additional 85 megawatts of residential techniques in the same period, according to the declaration Tuesday. Counting just that part of Tesla’ s procedure, Sunrun took the lead within the third quarter.

The changing from the guard comes more than a year right after Tesla bought Musk’ s debt-burdened SolarCity for $2 billion . Tesla has considering that prioritized profitability in solar more than growth-at-all-costs as the company seeks in order to transform itself into a solar plus battery giant to complement its electric powered vehicles. Tesla has ceded pv market-share in most quarters since that will deal, and without SolarCity trumpeting photo voltaic, the U. S. residential marketplace contracted in 2017 after a minimum of 16 consecutive many years of growth .

“ SolarCity was the marketing and lobbying device for the entire industry, and everyone is battling in its absence, ” said Hugh Bromley, a New York-based analyst in Bloomberg New Energy Finance.

Home Solar Shuffle

Tesla' s drop reflects strategic shift

Source: GTM Research, company reviews

Tesla’ s retrenchment made up 97 percent of the residential segment’ s contraction since SolarCity’ s i9000 installations reached a peak within the fourth quarter of 2015, based on Bloomberg New Energy Finance. With out that marketing muscle , smaller sized installers also saw declines in this period, and total U. Ersus. residential installations may shrink once again this year.

“ All of us like having Tesla in the market, ” Lynn Jurich, Sunrun’ s chief executive officer, stated in an interview Tuesday. “ Tesla is a really well-known brand, ” she added, pointing to the company’ s product innovations.

Sunrun, meanwhile, has reported stable gains in the face of the market-wide slow down. It  has focused on improving margins instead of rapid growth, and installed 90 megawatts in the third quarter, up twelve percent from a year earlier. “ That foundation is what we think sets us up for the long term, ” Jurich said. Sunrun projects fifteen percent installation growth this year.

“ Sunrun is obviously number one, ” Joseph Osha, the San Francisco-based analyst at JMP Securities, said in an interview. “ They’ ve executed where other people have stumbled. ”