WH Smith has been voted the most severe retailer on the UK High Street in the survey of more than 10, 000 customers.
Customers complained the particular shops were out-of-date, products had been expensive and staff were impolite in the survey by consumer team Which?
Cosmetics string Lush, discounter Savers and plaything chain Smyths Toys came best in the survey, which asked buyers for their thoughts on about 100 suppliers.
WH Smith mentioned just 184 shoppers had left a comment on its stores in the study.
“We serve twelve million customers each week, and in spite of a challenging retail environment all of us continue to open new shops, and also to maintain our presence on the UNITED KINGDOM High Street, ” a spokesperson stated.
Which? mentioned its ranking was based on consumers’ experiences of buying items other than household goods, their level of satisfaction and the probability of recommending each shop.
It does not take eighth year in a row that will WH Smith has been ranked within the bottom two of the survey.
The shopping experience on the chain has been humorously documented on the web by a Twitter account called WHS Carpeting.
Shoppers submit photos of wonky shelves, exhausted flooring and out-of-date stock towards the account, which has more than 12, 1000 followers.
One buyer recently noted that the chain’s Blackpool store was selling both Easter and Christmas chocolate at the same time.
While another found kid’s toys stacked out of reach.
Regardless of the criticism, WH Smith is effectively managing to drive sales at the travel stores higher. Revenues with its outlets at railway channels and airports overtook those of the High Street stores for the first time last year.
Last month, WH Jones said sales in the travel arm rose 7% within the six months to the end of Feb. In contrast, sales at its High-street stores dropped 5%.
Top-rated shops, according to Which?
1= Lush, Savers, Smyths Playthings
4= Screwfix, Toolstation
6= Bodycare, More potent Sounds
8= The particular Perfume Shop, Waterstones
10= The Body Shop, Dunelm, Ikea, John Lewis
Bottom-rated shops, according to Which?
1 WH Smith
3= Evans, Sports Direct
6= Toys R Us/Babies L Us (since closed down), JD Sports
8= Dorothy Perkins/Burton, Halfords (including Cycle Republic), Miss Selfridge, Ryman
Which? said the survey found that customers highly valued being able to touch, feel and try on products before purchasing them as well as having the ability to ask staff questions.
The survey also found that activities such as having to queue and crowding place shoppers off.
“If retailers can strike the right stability between good value, quality products and first-class customer service, shoppers will keep coming back for their stores, ” Ben Clissitt, Which usually? magazine editor, said.