Beard-stroking job bristles interest

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Image caption The firm hopes a good heart stroke will have a calming effect on last-minute Xmas shoppers

More than 4, 000 bewhiskered men have applied to have their facial felt stroked by stressed-out Christmas consumers.

Mo Bro’s Tidying Co in Leicester advertised regarding hirsute gentlemen to staff the “beard stroking station” in return for £ 30 an hour.

This hopes the soothing service will certainly “de-stress” shoppers in the final times before Christmas.

The particular firm said there had been the “phenomenal” response.

Earnings from each £ 5 program will go to homeless charity Refuge.

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Image caption Pognophobes need not apply

Co-owner Keval Dattani stated 46 shoppers – a mix of women and men – had submitted advance programs to be strokers.

Nearby bearded celebrities, including Leicester Tigers players and world champion clay-based pigeon shooter, Ben Husthwaite, got also shown an interest, he mentioned.

Just as studies have suggested patting pets can reduce stress , Mister Dattani said he hopes human being beards will have a similarly comforting effect on last-minute Christmas shoppers.

“We didn’t want to get the help of animals because they obviously could be somewhat unpredictable and chaotic, inch Mr Dattani said.

“So, doing what we do, we all thought beards are the next smartest thing. ”

Image copyright laws iStock / Getty Images In addition
Image caption Beards will be stroked through a seaside-style hole in the wall.

The stroking place will consist of a seaside-style gap in the wall, where the bearded guys will put their chins by means of wooden screens for 20-minute patting sessions, accompanied by soothing music.

They can even make discussion with their stroking partner, if they desire.

It will also be open in order to passers-by from Wednesday 20 Dec.


For hygiene reasons, hands sanitiser will be available and every stroker has the option of wearing disposable mitts.

The company’s own tidying products will be on hand to fight dry skin from too much massaging, Mr Dattani said.

“The last thing they’ll want is definitely itchy beards. ”