The particular CEO of PepsiCo has said the organization is developing a range of crisps especially for women.
In an interview along with Freakonomics Radio , Indra Nooyi stated the company was “getting prepared to launch” a line of crisps in order to serve female snacking habits.
Ms Nooyi pointed out the importance of fitting the snack in to a handbag and reducing how fully the crisps crunch when consumed.
Many women upon social media have mocked the idea of ‘lady-friendly’ crisps.
Detailing the snacking behaviour from the different sexes, Ms Nooyi stated that women “don’t lick their fingers” and “don’t like to pour the tiny broken pieces and the flavour to their mouth”.
Some females shared their snacking habits, which includes food writer Jack Monroe because she explained how she bears her snacks.
This is not the first time a company comes under fire for selling womanly versions of products.
Campaigners have protested contrary to the so-called ‘pink tax’, where retailers cost women more than men for comparable products .
1 social media user suggested women create to PepsiCo using a packet associated with ‘for her’ pens.
The BBC has approached PepsiCo for further comment.
By George Pierpoint, UGC and Social News