NME will not be available as a weekly magazine, the publisher has announced.
The final edition will be released upon Friday after 66 years among the UK’s most iconic music journals.
Its publisher Period Inc UK said the decision to prevent its print edition is due to increasing production costs and a “tough” marketing market.
Instead, it can be “focusing investment on further growing NME’s digital audience”.
The magazine launched in 1952 and has featured global superstars at the front including David Bowie, Oasis, Dua Lipa, Amy Winehouse plus Sam Smith.
The website launched in 1997 as well as the magazine went free in Sept 2015.
The hashtag “RIP NME” has been trending upon Twitter – with several music artists sharing images of when they had been on the front cover.
Fans of the magazine are also reacting to the news.
Time Inc’s UK team managing director Paul Cheal stated: “NME is one of the most iconic brand names in British media and the move to free print has assisted to propel the brand in order to its biggest ever audience upon NME. com.
“The print reinvention has assisted us to attract a range of include stars that the previous paid-for mag could only have dreamed of.
“At the same time, we have also confronted increasing production costs and a really tough print advertising market.
“Unfortunately we have now arrived at a point where the free weekly journal is no longer financially viable. ”
NME will continue to distribute special issues in print, such as the new paid-for series NME Precious metal.