Pub chain JD Wetherspoon reports it will replace champagne with gleaming wines from the UK from the following month.
The company’s founder, Bernard Martin, who campaigned for Brexit, said it was part of a changeover away from products made in the European Union.
Under the plan, British whole wheat beer and alcohol-free beer can replace the current beers brewed within Germany.
Mr Matn said the new drinks would be less expensive than the European Union products that they are changing.
He said: “There will be an inevitable transfer associated with trade post-Brexit to countries outside of the EU, which will reduce prices within shops and pubs.
“The products we are now presenting are at lower prices than the EUROPEAN products they are replacing. ”
The move was section of a review all products over the following six to 24 months, he stated, adding: “We intend to honour current contracts with EU suppliers, many of which have several years to run.
“However, we are starting to make the changeover to non-EU trade now. inch
Wetherspoon, which says it has two million customers visiting each week, will certainly replace champagne with sparkling wine beverages from the UK, such as from the Denbies vineyard, and Hardys Sparkling Pinot Chardonnay from Australia.
The chain sells fewer than one hundred, 000 bottles of champagne per year.
“Champagne has dropped market share to lower price sparkling wine beverages, ” Mr Martin said.
Wetherspoon sells 2 mil bottles of sparkling wine yearly.
Wine of preference
A representative of France’s champagne industry was unconcerned from the decision. “It seems to be economically powered, combined with Mr Martin’s strong indicated feeling about European products, ” stated Francoise Peretti, director of the Champange Bureau UK.
“UK consumers have clearly voted this [champagne] its dazzling wine of choice, making the UK the primary export market for champagne, inch Mr Peretti said.
Wetherspoon said its new whole wheat beers brewed in the UK will include Azure Moon Belgian White, Thornbridge Versa Weisse Beer and SA Minds Atlantic White.
Alcohol-free Adnams Ghost Ship will substitute Erdinger alcohol-free beer from Australia.
Wetherspoon will continue to keep serve Kopparberg cider from Sweden, as the company has said it will move production to the UK post-Brexit. “In similar situations we will work carefully with suppliers of niche items, ” Mr Martin said.
The pubs sell six million bottles of Kopparberg every year.